It is very effectivebrand name because it easily to pronounce, unique, has positive connation, andeasy to recognise and remember. The name of “Pazuru” means puzzle from Japanese word. MONTH PERCANTAGE % REASON January - Pazuru Design enter the market February March Increase 4% Chinese New Year Decrease 1.5% - April Increase 3.5% May Promotion June Increase 1% School Holiday July Decrease 1.3% August Decrease 0.8% -September - October Increase 2% Raya salesNovember Increase 2% PromotionDecember Increase 3% Year-end sale Increase 4% Deepavali and year end sale Increase 6% Christmas and year end sale 37Ħ.8 MARKET STRATEGY 6.8.1 Product Pazuru Design are producing a product line based on kids which is “PazuruChair”.

6.5 COMPETITORS 6.5.1 Identifying competitors’ analysisTable 6.5.1 Competitors analysisCompetitors Strengths Weakness 3 weaknessFaridah Maju 2 strengths 1 weakness 1 weaknessADD GARAGE 1 strengthsPerabot Bahagia 3 strengths6.5.1 Ranking of the competitors CompetitorsTable 6.5.2 ranking of the competitors Perabot Bahagia Rank no Faridah Maju 1 ADD GARAGE 2 3 33Ħ.6 MARKET SHARE6.6.1 Market share before the entry of Pazuru DesignTable 6.6.1 Market share before the entry of Pazuru Design Competitors Before entrance Amount (%) (RM)Faridah Maju 30 42,120ADD GARAGE 20 28,080Perabot Bahagia 40 56,160Perabot Swee Huat Heng 10 14,040TOTAL 100 140,400 Markt Share Before Entry (%) PERABOT SWEE HUAT HENG 10%ADD GARAGE PERABOT BAHAGIA PERABOT BAHAGIA 20% 40% FARIDAH MAJU ADD GARAGE FARIDAH MAJU PERABOT SWEE HUAT HENG 30% 34Ħ.6.1 Adjusted market share after the entry of Pazuru DesignTable 6.6.2 Market share after the entry of Pazuru DesignCompetitors After entrance Amount Percentage of loss (%) (RM) (%)Faridah Maju 23 32,292 7ADD GARAGE 18 25,272 2Perabot Bahagia 31 43,534 9Perabot Swee Huat Heng 7 9,828 3Pazuru Design 21 29,484 -TOTAL 100 140,400 21 Market Share After the Entry (%) PERABOT SWEE HUAT HENG 7% ADD GARAGE PERABOT BAHAGIA PERABOT BAHGIA FARIDAH MAJU PAZURU DESIGN PAZURU DESIGN FARIDDAH MAJU ADD GARAGE PERABOR SWEE HUAT HENG 35Ħ.7 SALES FORECASTING Sales Forecast Table 6.7 Sales Forecasting Retailer CustomerJanuaryFebruary (RM) (RM)MarchApril 36,000 67,200MayJune 37,440 69,888JulyAugust 36,878.4 68,839.68SeptemberOctober 38,167.14 71,249.07November (holiday)December (holiday) 38,548.83 71961.56Year 2016Year 2017 (increase by 5%) 38,047.70 71026.06Year 2018 (increase by 5%) 37,743.32 70457.85 38,498.19 71867.00 39,268.15 73304.34 40,446.19 75503.47 42,064.04 78523.61 44,587.88 80314.89 467,689.65 870135.53 491,074.13 913,642.31 515,627.83 959,324.43 36

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